SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, ...

Marketo customers were left twiddling their thumbs yesterday when Marketo's main website Marketo.com, along with a handful of other Marketo domain properties, went dark for several hours, leaving ...

Adobe plans to bulk up on it digital marketing muscle by acquiring Marketo for $4.75 billion. The deal, announced Thursday, underscores Adobe’s expansion beyond its roots in software like Photoshop ...

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...

This is the first of two posts related to Adobe -- the first one is by Chris Fletcher, and the second one is by me from more of an Adobe-Microsoft partnership standpoint. I know Dreamforce just passed ...

Some of our most successful "danger zone" warnings have been on overvalued cloud software companies, i.e. Demandware (DWRE) and Splunk (SPLK). This week we’ve identified another highflying cloud ...

Learn how to better focus your long-term technology investments with Forrester’s complimentary guide to the top 11 emerging technologies for marketers. I am still catching my breath. Adobe has agreed ...

Market intelligence software provider InsideView has integrated its audience segmentation solution, Target, with Marketo’s automation platform to cut down on the time between creating a target ...

When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors pressed CEO Shantanu Narayen to explain the gulf between Adobe’s price tag and Wall Street’s valuation of ...

Insiders are "shocked" at the nearly $5 billion price tag on Adobe's acquisition of Marketo, which was officially announced on Thursday hours after Business Insider reported the big-ticket deal was ...

CMSWire's Dom Nicastro sheds light on Marketo and what marketers need to know to get the most out of this SaaS-based suite. Marketo is Software-as-a-Service (SaaS)-based marketing automation software ...