AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Sophisticated tech-based tools and processes help marketing pros refine copy, build customer avatars, track buying journeys, target audiences and much more. Technology has infiltrated the end-to-end ...

Smarter tech choices. One-size-fits-all platforms often overpromise and underdeliver. A best-of-breed strategy promises agility and efficiency. Strategic integration. “Leave and layer” beats “rip and ...

MarketDing.ai officially announced the launch of its new AI-powered marketing technology designed to help businesses get more leads, build stronger online visibility, and grow with more clarity and ...

MIAMI--(BUSINESS WIRE)--As the marketing landscape has grown more complex and the number of tools required to manage marketing activities increases, organizations are prioritizing integration and ...

Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based company that sells marketing automation software. Founded in 2008, Act-On ...

In the restaurant industry, the synergy between customer acquisition and retention drives sustainable growth, competitive differentiation and long-term profitability. Balancing these elements ensures ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

The retail landscape is changing significantly, driven by technological advancements and evolving consumer expectations. Learn the most impactful trends shaping the retail industry and how they can be ...

SANTA CRUZ, Calif., Nov. 18, 2025 /PRNewswire/ -- Santa Cruz Software today announced the launch of Santa Cruz Software Labs, a dedicated initiative focused on advancing ethical artificial ...

Leaders in the Analytics market include ActiveCampaign, Creatio, HubSpot, Oracle, Salesforce, and Zoho. MIAMI, May 29, 2025 /PRNewswire/ -- In 2025, the marketing automation market has evolved, with ...