As a staff writer for Forbes Advisor ... we’re here to help. Use this guide on marketing strategies and best practices to help convert consumers into customers. Marketing encompasses every ...

A recent Oktopost survey reveals employee advocacy and corporate social strategies are reshaping the landscape of B2B ...

and the community as a whole when creating and implementing marketing strategies. Although strategies for implementation differ from one company to the next, every holistic marketing approach ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful ... becoming somewhat of the gold standard for brand social strategy. Lacking traditional marketing ...

The Marketing and Communications Committee serves the Professional Staff Senate by developing marketing and branding guidelines, implementing UB branding, identity and accessibility standards, ...