Business owners and marketing directors often spend many hours developing the marketing and advertising strategies for their organizations. But once those strategies are developed, how do you ...

Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

After demystifying the multi-billion digital marketing industry in a presentation last year, the investment bank LUMA Partners has just released its annual State of Digital Marketing presentation.

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