It’s happening more and more. Big companies are using advanced analytics technology to improve marketing effectiveness and generate more revenue per ad dollar spent. As a result, they are delivering ...

Marketing technology (MarTech) is a hot commodity, but actually adopting these tech items can be intimidating for most business owners. The intimidation makes sense. New technology can be scary, and ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Entrepreneurs have no choice but to become marketing experts. These days, that means you need to become a bit of a tech expert, too. It also entails understanding how user behavior, media consumption ...

When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business. A systematic structure for ...

Whatever you call them, they are an important part of any B2B salesperson’s toolkit. However, many B2B marketers load their data sheets with too much text and visual clutter. This not only causes your ...

For many CMOs, ensuring their business, and in particular finance, views marketing as an investment rather than an expense is crucial to their role. Investing in marketing builds brand, which in turn ...

Email is one of the most powerful media marketers have, and it's no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and one source reports a $44 ROI for ...