Modern marketing is often all about automation and algorithms. This can deliver increased efficiency, but it can also lead to campaigns that feel uninspiring and cookie-cutter. What can you do to ...

Infographics have increased in popularity as a marketing tool in recent years – but what’s the key to making them work for you? Claire Weekes investigates As a marketer you’ve probably come across the ...

The age of big data is here. Over the course of a week, billions of pieces of content are created and spread all over the web. Indeed, on average, 500 million tweets are sent everyday. Yet, we have ...