Like every facet of life, marketing evolves with technology—and nothing typifies recent shifts more aptly than the ongoing cloud revolution. While traditional marketing strategies, such as print ads, ...

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.

Salesforce today announced Marketing Cloud Next, a major evolution of its marketing solution powered by autonomous artificial intelligence agents. Built natively on the Salesforce Platform, Marketing ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

Learn how to better focus your long-term technology investments with Forrester’s complimentary guide to the top 11 emerging technologies for marketers. I am still catching my breath. Adobe has agreed ...

Cloud computing has become a mainstream business technology strategy that is delivering the agility and flexibility that businesses need to move forward. To meet the requirements cloud brings to ...