IDC said Oracle maintained its lead in the database market over IBM last year. Oracle had more revenue overall, though another report pointed out that IBM led in new sales. Martin LaMonica is a senior ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

The field of market research has seen paradigm shifts over the years due to forces such as the internet, mobile phones, neural sciences and process automation. Today, generative artificial ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Imagine that you have a potential business idea but still need to validate how viable it actually is, identify primary competitors in your market, and develop an ideal customer persona. Instead of ...

The pharmaceutical industry is experiencing a profound transformation in how it approaches commercial decision-making and insights delivery with a big wave of technology and AI at the doorstep. Market ...

Every investment decision starts with information. The quality of that information determines the quality of the decision. It really is that simple — and ...