Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the ...

Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking ...

The company's strategy of introducing "dupes" of luxury cosmetics and pricing its products between $2 and $10 has further bolstered demand. Elf is expanding into a subset of Dollar General (DG.N ...