The long-anticipated online advertising battle between Microsoft and Google moved closer to becoming a reality Wednesday as Microsoft begins final preparations on its MSN adCenter search advertising ...

Microsoft may be late to the game with its Ad Intelligence keyword research tool, but according to Joe Kerschbaum, it may have been worth the wait. "I know there [are] a number of keyword tools out ...

Microsoft Corp.'s MSN today unveiled its new adCenter product, an online ad platform that puts MSN squarely in the paid search advertising business. MSN says adCenter will expand to offer brand ...

At the Strategic Account Summit, Microsoft’s answer to Google AdWords was introduced – MSN adCenter. This prototype is designed to help advertisers generate more revenue with the ability to connect to ...

Setting the stage for a bruising battle for paid search supremacy with Google and others, Microsoft is putting the finishing touches on its MSN adCenter system, which will offer a self-service, ...

Microsoft Corp. launched on Thursday its online advertising sales platform for search engine advertising in the U.S. at an event in Seattle, the company said. The move opens the way for Microsoft to ...

Microsoft on Friday debuted its AdCenter Incubation Lab, providing a peek at some of the ad-based technologies the lab is cooking up. As previously reported, Microsoft has been developing its AdCenter ...

Microsoft has upgraded the navigation and reporting features available in adCenter, giving Webmasters an at-a-glance view of up to 20 reports (via the Reports tab), and making it easier to toggle ...