Jaguar has debuted new logos and graphic designs, preparing to relaunch itself as an exclusive, high-priced luxury EV brand that competes in the league of Rolls-Royce and Bentley. A new "leaper ...

Bottega Veneta’s latest campaign is less about clothing and more about connection. Specifically, the quiet power of ...

Gucci loafers, with their signature horsebit hardware, may be replicated time and time again, but nothing else compares. The ...

"In order to reestablish stronger barriers to entry, we think the logo and fashion content is important," the analysts wrote.

Lexus is actually the luxury vehicle division of the ... the logo's curvature makes it appear as if the logo is in motion, echoing the brand's focus on setting the bar for consistency, excellence ...

But it’s no longer luxury either. Few logos are as globally recognized as the polo pony. But that’s part of the problem. Its sheer ubiquity has drained it of status. As the brand stretches ...

It’s a crime of fashion. A luxury French clothing brand ripped off the logo of the New York Young Republicans Club and slapped it on a sweatshirt it sells for $1,399. One garment fetched $2,500 ...

Founder Kaelen Haworth sees her customers buying thousand-dollar pieces from designers they’ve never heard of – a rarity in a landscape where luxury brands are opening their own stores in ...