Kovel/Fuller Interactive, Jiffy Lube’s agency, partnered with SMS specialist 4Info for the campaign. The ads will run on 4Info SMS traffic as well as on 4Info partner text traffic such as E! News and ...

EAGLE COUNTY ” Some folks don’t mind crawling under cars, but just can’t find the time to change their oil. Or, maybe they’d rather leave the oil duty to the experts, but their schedule’s too full to ...

KCCQ, one of a group of Clear Channel radio stations that works with mobile marketing firm HipCricket, added mobile to the Ames Jiffy Lube’s schedule. The goal was to drive sales, allow for increased ...

A recent mobile marketing campaign from EZ Lube oil-change service provider resulted in a 5 percent redemption rate for mobile coupons. The campaign launched in mid-April with the help of EZ Lube's ...

Oil change service chain EZ Lube targeted mobile consumers with a mobile loyalty campaign meant to drive people to its locations. The campaign consisted of a 40-character ad tag at the end of an SMS, ...