ShipStation reports that e-commerce success hinges on authentic customer relationships over traditional loyalty programs, ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Loyalty programs are always evolving based on new technology, current social trends and even ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

Strong guest counts and promotional programs, like its “Chef’s Table” loyalty program, fueled sales and profit gains at Benihana Inc. for its first quarter of 2012. The Miami-based Japanese theme and ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

Hotels ditches points for donations: new loyalty program gives 1% of spending to environmental groups instead of rewards.

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

Loyalty programs are an essential part of businesses’ efforts to retain customers and increase engagement. However, as we move into the era of Web 3.0, there is an opportunity to revolutionize these ...

The cruise line says it’s responding to customer feedback, but some Carnival regulars still don’t seem to be satisfied ...

Your best bet is to enroll in a rewards program for stations you frequent — including new ones you’ll use on your trip. And ...