With over 770 million GPS-enabled smartphones, location data has begun to permeate the entire mobile space. The possibilities for location-based services on mobile go beyond consumer-facing apps ...

With over 770 million GPS-enabled smartphones, location data has begun to permeate the entire mobile space. The possibilities for location-based services or LBS on mobile go beyond consumer-facing ...

55 per cent of Londoners said they were happy for brands like banks and retailers to use location data from their smartphones to send them exclusive location-relevant offers. To see how other UK ...