CBSE Class 12 Economics Exam 2026: Last-Minute Notes on Theory of Consumer Behaviour

With the Class 12 Economics paper scheduled for March 18, 2026, here are crisp, exam-ready notes on Microeconomics, covering ...
Harvard Business School

Implicit Predictors of Consumer Behavior

Zaltman, Gerald, Nancy Puccinelli, Kathryn A. Braun, and Fred W Mast PHD. "Implicit Predictors of Consumer Behavior." Harvard Business School Background Note 502-043, October 2001. (Revised March 2002 ...
JSTOR Daily

Editorial Note: Introduction to research dialogue on evolutionary psychology and consumer behavior

The Journal of Consumer Psychology (JCP) publishes top-quality research articles that contribute both theoretically and empirically to our understanding of the psychology of consumer behavior. JCP is ...