You've worked hard to put your lead management process in place. You have defined your waterfall and you have a well-running execution model for how to treat leads as they stream through the system.

Your revenue operations team can reliably get inbound leads into the hands of your sales representatives in roughly two minutes, executing every step of your lead management process along the way.

Consumers are increasingly taking the shopping process into their own hands – and typically outside of the view of your highly-skilled retail sales staff. And these wily and well-informed consumers ...

While there are some independent lead management tools, most are part of more comprehensive CRM or other sales process automation solutions. This makes sense, considering lead management is part of ...

Are you tracking the right metrics to evaluate your lead management success? While a robust lead management process is critical for the expansion of a business, if you are unable to measure the right ...

Understanding the need to develop and implement the right process is one thing. Getting there is another. For most marketers, it’s difficult to determine what processes are broken, or what processes ...

Multifamily communities move heaven and earth to acquire new-resident leads. However, leads often aren’t thoroughly captured, often falling through the cracks in the lead-management process.

In the plumbing and heating contracting business, consumers are typically reaching out to professionals because they have an immediate need. Perhaps they are seeking a plumber to fix a burst pipe or ...

SAN FRANCISCO--(BUSINESS WIRE)--Most companies (95.4%) are facing annual revenue loss due to operational issues related to lead lifecycle management, according to new research released today from Tray ...