Where are we? Grasse, the perfume capital of the world. The town used to be known for leather tanning, but the work produced such an unpleasant smell that the tanners began to scent their wares ...

Although the flower has been the symbol of beauty for centuries, recently it has become the 'it' ingredient—from fragrance ... Flowerbomb La Vie En Rose by Viktor & Rolf, $95, sephora.com ...

Essentially, on first whiff, it smells like a sweet rose garden ... has been wearing La Vie Est Belle since their teen years, I can confirm that it is the most long-lasting perfume I have ever ...