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1st Look at New Lego Pokémon SMART Play Sets

The Economist · 2d

Lego, Pokémon and the future of fun

Pokémon is the latest in a growing line of Lego tie-ups with media brands. Since the success of a Star Wars set in 1999, the Danish firm has sought licences everywhere from gaming (Nintendo) and Hollywood (Harry Potter) to sport (Formula One).

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· 3d · on MSN

The new Pokémon Lego sets are cooler than you think

Gadget Review on MSN · 4d

LEGO Pokémon smart play sets let you build, then do real battle

4d

Lego launches Pokémon ‘smart’ bricks equipped for interactive battles

Tie-up between blockbuster toy brands offers hi-tech play sets that will allow fans to ‘feel like the trainer’ ...

New LEGO Pokémon Eevee and Lapras's Treasure Hunt Set Revealed

LEGO Pokémon Smart Play: Eevee and Lapras’s Treasure Hunt brings a 623-piece sea adventure with treasure-hunting play. Lapras ...

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