A feminist group has identified the enemy, and it is ... LEGOs? The Danish company behind the interlocking plastic building blocks loved by children since 1949 has a meeting set for Friday with a ...

A 7-year-old girl recently wrote a letter to the maker of LEGO complaining about gender stereotypes, and after the note went viral, the toy company took notice. Little Charlotte Benjamin was ...

Spice Girls fans who wannabe playing with Lego versions of the pop stars will be able to. The toy company has transformed the British girl group into Brickheadz form, with all five members – Geri ...

Last weekend my son earned a trip to the LEGO store to buy a few sets. In the area labeled “hard to find,” he picked out the Research Institute — a LEGO Ideas set featuring three female scientists. I ...

Lego introduced a line of characters and sets that helped the company reach girls successfully. But some question what's wrong with girls playing... Girls' Legos Are A Hit, But Why Do Girls Need ...

Lego, the Danish manufacturer of colorful plastic bricks, has finally caved, er, responded to years of feminist carping over supposed gender stereotyping in its “minifigures” and now has a boxed set ...

LEGO must think girls are dumb as bricks. The iconic toy brand is apologizing to customers after one mom took to social media to slam the Lego Group for suggesting “a group of girls among researchers ...

Lego used to think that girls just like pink. The Harvard Business Review put this down to the company's management team, which largely consisted of people known as men. Suddenly, though, Lego seems ...

Lego announced this week that it will launch a new series of minifigures -- all girls, and all scientists -- after an online campaign pointed out a glaring gender gap among the toy company's offerings ...

1 of 6 — Olivia's House is part of the Lego Friends series. 3 of 6 — There's a workshop, too, with a chalkboard and a robot. 4 of 6 — The Lego Friends can kick back in a cafe and have something to ...