The 10-step Korean skincare routine is iconic for a reason. Each step has a purpose, and boy, does it layer hydration in ways ...

You may have heard the rumors over the past decade or so about the “magic” of Korean skincare and how it has completely ...

You don’t need me to tell you that Korean skincare is in a league of its own. For years, brands like Dr. Jart+, Beauty of ...

The world of K-Beauty is taking over the skincare industry thanks to the impeccable range of innovative formulas and exciting ...

From glow-boosting serums to gentle sunscreens, Beauty of Joseon offers exactly what everyone wants in their daily skincare ...

Korean and American sunscreens are, generally, equally effective. But because Korean companies have access to a wider variety ...

Discover how Rael grew from $2M to $100M in revenue by disrupting the $52B feminine care market with K-beauty innovation, ...

The other big name in the skincare game is (or at least was) Kate Morris, who founded online store Adore Beauty and pushed her female-led capabilities during the company’s IPO marketing, leading to ...

If you have sensitive skin you might find that exfoliating skincare products irritate rather than improve your complexion, ...

Korean products stand out for high quality, innovative use of natural ingredients and unique formulations, the demand for ...