The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

KFC launched its “Kentucky Fried Comeback” campaign, offering a free bucket of Original Recipe chicken with any $15 app or website purchase for KFC Rewards members.

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning ...

Kentucky Fried Chicken announced its "comeback" era with a new menu item and a promotion that could get you free chicken.

KFC's legacy of offering different proteins and experimenting with menu items meant that nothing was too surprising, including former offerings like Country Style Ribs, which were introduced in ...

Don't wait to act, though, as the new KFC menu item will be around for a limited time only, although we don't have an exact end date for it. The $20 meal is available for dine-in, carryout and ...

As KFC U.S. president, he oversaw all of the brand’s operations ... Management “unwound many clear mistakes and made high confidence changes to marketing, menu, operations, remodels and games ...