Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and Arsenal. City agreed a 10-year deal with Puma worth around £650m (£65m a season) in 2019. Arsenal’s eight-year deal with Adidas was reported to be worth around £600m (£75m a season) when it was agreed in 2022.

British media reports indicate that the deal between Adidas and LFC is a five-year agreement worth over £60 million ($77.4 million) per year.

Under their existing contract with Nike, Liverpool receive a £30 million flat fee per season, complemented by a 20 per cent royalty on net merchandise sales—pushing annual earn

Liverpool has agreed its latest kit deal, with an agreement with Adidas coming into effect from August. But which manufacturer has brought the most success to Anfield?

After five years with Nike, Liverpool is set to turn a new page in its kit sponsorship. Starting next season, Adidas will take over as the club’s official kit supplier, marking a return for the German brand,

One of the worst-kept secrets in football was officially confirmed on Monday with the news that Adidas will replace Nike as Liverpool FC’s kit supplier later this year.