The companies will sell a total of three Itasha cars in this campaign. The Toyota GR Yaris will be available at 4.5 million yen (~$29,600), while the Suzuki Swift Sport will cost 3 million yen ...

You're mindlessly scrolling Instagram on the toilet, paying only half attention at best to the various cars the algorithm has decided you'll see, when you notice something that stands out from the ...

Itasha cars are elusive. You will stumble upon a few cars in Akihabara, parked in underground parking lots but unlike supercar owners and JDM owners who frequently drive to the Daikoku Parking Area or ...

Imagine a Cars & Coffee where the organizers intentionally ask for all the most hideous cars in town. While the concept might not fly here, an event known as “Itasha Heaven” held in a parking lot in ...

Japan has a strong heritage in not only pop art (like anime and manga), but also mobility, with inventive staples like Onikyan car wheels and Dekotora Trucks. And what happens when you bring those two ...

Expressing oneself via car design is the very opposite of a new concept. We've been doing it for eons, and truth be told, genuinely unique commissions date back more than a century. Remember the coach ...

They say the car you drive is an extension of your personality. But if you thought bumper stickers say a lot about a driver, wait till you see a FD Mazda RX-7 decked out with bright orange Girl und ...

HOUSTON — The coolest cars on the block are returning to Comicpalooza this year with even more making their debut. The Itasha showdown at Comicpalooza will feature over 50 beautiful Anime and Pop ...

Friends, it's Friday. The Friday before a long weekend, even, if you're lucky enough to have this coming Monday off. With three whole days off of work, how are you going to kill the time? If your ...