Internal marketing is becoming increasingly important as the pace of change accelerates. Many companies are undergoing some form of transformation through mergers, alliances, or downsizing.

Examples of Five Principles of ... Often, businesses put out marketing and advertising materials before most of the internal staff has a chance to see them. Help your employees feel like valuable ...

Internal marketing communication is an important tool ... Let sales representatives know about upcoming promotional offers, for example, so that they can highlight the offer when they contact ...

Interacting with the Apple brand is a great example of how this shows up ... asset—your people—means that investing in internal marketing is critical. Furthermore, employees engaged through ...

Great organizations lead by example, borrowing inspiration from customer-centric marketing to create an internal culture grounded in trust, respect, appreciation and opportunities for connection.

For example, you might have a weekly "department at a glance," a monthly newsletter(s) and quarterly board reports. Granted, easier said than done if you are just adding internal marketing to an ...

For example, form an internal marketing book club to read and discuss a new marketing or business book each month. Step 9: Automate management emails Schedule regular emails to remind professionals of ...