Internal marketing is becoming increasingly important as the pace of change accelerates. Many companies are undergoing some form of transformation through mergers, alliances, or downsizing.

Examples of Five Principles of ... Often, businesses put out marketing and advertising materials before most of the internal staff has a chance to see them. Help your employees feel like valuable ...

Interacting with the Apple brand is a great example of how this shows up ... asset—your people—means that investing in internal marketing is critical. Furthermore, employees engaged through ...

Internal marketing communication is an important tool ... Let sales representatives know about upcoming promotional offers, for example, so that they can highlight the offer when they contact ...

Great organizations lead by example, borrowing inspiration from customer-centric marketing to create an internal culture grounded in trust, respect, appreciation and opportunities for connection.

For example, let’s say an internal client meeting to launch a new employee benefits plan produces six deliverables. In my view, it’s far more efficient to have the marketing employee manage an ...

For example, form an internal marketing book club to read and discuss a new marketing or business book each month. Step 9: Automate management emails Schedule regular emails to remind professionals of ...