You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

Answer: Before you spend your hard-earned bucks, we suggest that you take a look at the primer we offer on building a marketing plan (which includes simple steps for integrated marketing ...

Our clients do it at least yearly. Some approach it bottom up; others do top down. Either way, if you want budget, you generally have to submit a plan. What exactly is this plan? Whether you call it ...

Integrated marketing communications is critically important for a successful product launch in your business. It involves the consistent communications of information about a product using ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

Marketing communications have evolved from traditional, one‐way advertising methods into a dynamic, integrated discipline that underpins the strategic positioning of brands in an increasingly ...

The expression "marketing and communications" is often used to denote all facets of a company's marketing process, including communication. In reality, marketing is an umbrella concept and ...