Storied British automaker Jaguar recently rebranded itself with a new logo featuring the letters of its name in a rounded and mixed-case typeface, a lurid color scheme, and gibberish vibe slogans such ...

“United hired the Red Peak Group, who developed a brand positioning strategy for the club that ultimately steered the logo design process. After working with Element Advertising on the initial ...

Following community anger over the initial logo design, town leadership hosted several community feedback sessions to recalibrate their next steps. In the final survey, which closes on Feb. 28 ...

No sooner than Donald Trump‘s presidential campaign rolled out its logo featuring the name of his running mate, Indiana Governor Mike Pence, did the internet thrust into hours of snickering over its ...

Discovery” — along with the visual representation of an “initial wordmark ... criticized the new logo as either amateurish, dated-looking or both, with a design aesthetic more than ...

and the initial discussion will likely center on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new design and the soundbites, the governing ...