This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

Key Creator Marketing Trends to Watch in 2026, according to insights from top creators and leading industry experts.

(Ad) Influencer marketing is the process of building relationships with people who have the power to influence your target audience. Influencers can be bloggers, social media personalities, industry ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

Influencer marketing is set to undergo fantastic growth in 2025, driven by advancements in artificial intelligence (AI) and the emergence of innovative tools that simplify campaign management.

As marketers wrangle for consumers' attention amid an explosion of clutter on every channel, it's no wonder Influencers have become such important commercial facilitators. In a crowded room, in short, ...

Although “influencer marketing” might sound self-explanatory, there are many ways to go about it, some of which might pose significant risks or advantages to your company or brand. The idea is simple; ...

Opinions expressed by Entrepreneur contributors are their own. Imagine being able to engage with your target audience without feeling like you’re selling to them. That’s what influencer marketing can ...

Gushcloud International has completed a majority acquisition of TalentPlus Dubai, a UAE-based talent management and ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Nordstrom's annual Anniversary Sale push has been a gold standard for influencer campaigns. Some influencers even reportedly made most of their yearly earnings on commissions from the event. But the ...