Inbound marketing involves creating relevant, valuable and original content, optimising it and distributing it across a variety of online media channels. The aim of this process is to attract ...

Elyse Flynn Meyer is the Founder of Prism Global Marketing Solutions, a HubSpot Diamond Partner & author of, Mastering Inbound Marketing. The goal of any marketing team is to grow revenue. Leveraging ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

Instead of a funnel that slows traffic, we need to create a ubiquitous, always-accessible “sales superhighway” that provides countless on-ramps. This change of perspective will impact both how we ...

Opinions expressed by Entrepreneur contributors are their own. An entrepreneur’s responsibilities reach far and wide. You wear a number of hats on a day-to-day basis, none more important than ...

Joe Chernov is vice-president of marketing at InsightSquared, a sales performance analytics company. Previously, he headed up content marketing at HubSpot and Eloqua. I invited Joe to Marketing Smarts ...

The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view ...

Marketers can’t just focus on filling the top of the funnel. Instead, place a greater focus on frequency over reach. There’s no debate today about whether blogging works or not. Studies show that ...