The works of Claude Monet are set to go digital next month in Downtown Worcester. Claude Monet: The Immersive Experience will open at the Mercantile Center on Sept. 11, according to a spokesperson for ...

The Immersive Experience Awards have launched a new international program recognizing work across immersive theatre, XR, exhibitions, and experiential design.

Ford’s Mustang immersive experience blends history, pop culture, and 4D effects to turn America’s pony car into a ...

The Ford Mustang debuted in 1964. The iconic Ford Mustang might well have entered the world branded a Cougar instead. But it wasn’t to be. The galloping horse logo won out, and the rest, as they say, ...

Perhaps you’ve heard of immersive experiences. Better-known examples include the Van Gogh experience where Van Gogh’s famous paintings are projection-mapped on the walls of a large room so it’s like ...

Car enthusiasts who aren’t hardcore Ford Mustang fans tend to take them for granted. Ford has sold so many over the last 61 years they’re everywhere. You see them on every road in every town across ...

Dan Brown’s religious thriller The Da Vinci Code is getting the immersive exhibition treatment. “The visceral power of immersive experiences has always fascinated and moved me,” Brown said in a ...