It may sound like hysteria about covert advertising—but according ... people encounter in their life: words and pictures, including those of emotional faces and evocative images of objects ...

Visual advertising appeals affect consumers’ future purchase intention. Images associated with emotional and physiological appeals lead to greater consumer purchase intention; images associated with ...

Tulsi Gabbard, who has endorsed Bernie Sanders’ presidential bid, appears in an emotional new ad for the Vermont senator ... Replete with images of Gabbard surfing in Hawaii and accompanied ...

If consumers relate to a brand’s message, story or personality in an emotional way, the sense of connection it creates can help drive them to take action. To prompt customers and prospects to ...

How video cover images influence pre-roll advertisement clicks: The value of emotional faces in driving attention to the advertisement Mingyue Zhang, Jiang Qian, and Jiaqi Cao It examines the arousal ...

There's no predicting how the audience will perceive an appeal to emotion. The biggest issue with using emotional marketing is that if it misfires, it could cause irreparable damage to a company's ...

It may sound like hysteria about covert advertising -- but according ... people encounter in their life: words and pictures, including those of emotional faces and evocative images of objects ...