It may sound like hysteria about covert advertising -- but according ... people encounter in their life: words and pictures, including those of emotional faces and evocative images of objects ...

Visual advertising appeals affect consumers’ future purchase intention. Images associated with emotional and physiological appeals lead to greater consumer purchase intention; images associated with ...

Effective marketing today relies on building emotional connections with audiences. The majority of modern consumers do research before they buy into a brand, and they will only choose to do ...

How video cover images influence pre-roll advertisement clicks: The value of emotional faces in driving attention to the advertisement Mingyue Zhang, Jiang Qian, and Jiaqi Cao It examines the arousal ...