Emma Soave, 27, of Venice, gets a kiss from Julian Rothschild, 25, of Los Angeles, while preparing to exit an ice bath with the temperature set to 38 degrees during a singles mixer in Venice. (Mel ...

Walk through any trendy suburb and you might find a new “wellness” studio offering ice baths or “contrast therapy” (a sauna and ice bath combo). Scroll social media, and you’re likely to come across ...

Ice baths are the wellness trend that just won't quit. Unlike many health hacks that take off on social media, the freezing plunge has stuck around. Celebrities love them. Influencers love filming ...

I’ve always been afraid of ice baths. But facing the fear seems unavoidable, especially if your FYP is anything like mine, you’ve likely seen people dipping in buckets of water at sub-zero temperature ...

If you've spent even a little time on social media in recent years, you've no doubt come across a swath of "wellness" content ...

MILWAUKEE - They came to the beach knowing what they were in for, and they were all very nervous. They would leave feeling they had conquered the world. You've likely heard of the first two. The third ...

Anyone who has spent a lot of time in the gym knows how taxing a workout can be. From the stress it puts on one's body to muscle cramps and aches, recovering from an intensive cardio or weightlifting ...

With ice bathing getting more popular than ever, people are using all kinds of baths, barrels and other types of containers to take a plunge and embrace the cold. But with the weather heating up the ...

Forbes contributors publish independent expert analyses and insights. I write about workforce innovation, skills, and the future of work. Jordan Walley of Wally Wellness teaches ice bath techniques to ...

When was the last time you thought to yourself, “I really want to take a bath in freezing cold water?” Well, if you’ve had that thought since the beginning of the year, turns out you are not the only ...

Ice baths are a brave man’s pursuit—and a healthy one! Cold water immersion (also known as cryotherapy) offers a lot of pretty remarkable health benefits for athletes, weekend warriors, and fitness ...