The striking visuals were shot by photographer Amy Currell, using large-scale models designed by Andy Knight Ltd to house the Ikea bedding. It’s been a strong week for advertising posters, with the ...

Ikea has added a fresh twist to its marketing strategy by turning everyday windows into out-of-home advertising spaces. At the heart of this idea is the concept of ‘sleepfluencers.’ ...

Flatpack furniture giant IKEA has been on the receiving end of complaints as well as compliments over a new advertising campaign that pokes fun at a political scandal in Portugal. New posters ...

Through a series of posters, Ikea aimed to remind the nation that the more you sleep, the more you get out of life, and hoped to also position the Swedish furniture brand as sleep experts. In a series ...

Swedish furniture giant Ikea will from next year stop selling a controversial decorative map in which the body of water between the Korean peninsula and Japan is labelled only as “Sea of Japan ...