IFC is getting a makeover. IFC today said its new logo, along with its new look and new on-air promotions reflect a fresh approach to how the network speaks to viewers and advertisers.

The new look comes just four years after the channel rebranded and the logo itself remains largely unchanged. Gretel took IFC's existing deco-inspired call letters, tilted them slightly and ...

it will now be known as the Independent Film Company (IFC). As part of the overhaul, the company revealed a new logo and a customized audio logo created by Adam "Adrock" Horovitz of the Beastie Boys.

The Independent Film Company (or IFC for short, sans “Films”) has debuted a new logo, in addition to an audio theme from Adam “Adrock” Horovitz of the Beastie Boy. The specialty ...