What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...

People rated robot-generated drawings as significantly more creative when they could see the drawing being made.

SSUP World’s Najib Sabbagh discusses why the strategic advantage remains with humans owning insights despite AI accelerating ...

Let AI do the boring stuff and the tedious heavy lifting—but make sure a living, breathing person remains at the helm of your ...

Pocket FM is blending human creativity with AI to scale storytelling. The platform lets users write stories, add music, and ...

In the age of AI, empathy and creativity are marketing's most valuable assets. Here's how human-centered strategies keep ...

At the World Audio Visual and Entertainment Summit (WAVES) 2025 in Mumbai, tech leaders emphasized that Artificial ...

It's official - even fashion models are being replaced by AI and the industry isn't particularly happy about it. The Mirror ...

The best campaigns aren't built on numbers alone; they're brought to life by marketers' creative instincts, intuition, and ability to connect with people on a human level. One example of this in ...

AI is already becoming a dominant force in the workplace. There is no need for fear, but there is an opportunity for better ...

The Orangeblowfish embraces 'creativity unleashed' through original concepts. Siu believes a crucial aspect differentiates human and AI creativity. "As humans, we have an unfathomable ability to ...