Building brand awareness is the foundation of all your marketing efforts. By getting your name out there and earning people’s trust, you can influence their decision-making process and close more ...

Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Data experts at leading programmatic agency, Crimtan, are sharing their knowledge and have created a tool on how best to measure brand awareness. One of the biggest challenges for marketers is being ...

Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted brand recall, ...

It's time for a new perspective on measuring brand identity and awareness. If you're a marketing leader in any industry, any country, your top priorities are to protect and enhance your brand's ...

Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Before the dawn of digital, the share of voice—a measurement of ...

Co-founder and CEO of PissedConsumer, a review platform that helps consumers be heard and brands improve their customer service processes. Have you ever wondered why some brands seem to stick in your ...

From participating in local events to partnering with other local, non-competitor businesses, these are some of the ways to increase brand awareness on a budget. Being active on social media can also ...

One knock on native advertising or branded content is the lack of standard measurement tools. All advertisers, publishers, and tech vendors participating in the native ad ecosystem should be concerned ...