Pixar revolutionized animation forever with 1995’s Toy Story, the smash-hit that turned the studio into a juggernaut. Traditional hand-drawn animation dominated the big screen before the film debuted.

Sub company Erbert & Gerbert was looking for a cheaper way to advertise its food than the usual $365,000 that’s usually needed to film a commercial. And this is what they came up with. Cool and clever ...

This article was taken from the June 2013 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on ...