Simply stated, backlinks are connections with other websites; they are links to your website from other websites. For example, online citations are backlinks. The purpose of backlinks is to help ...

The SEO process is a kind of marketing conundrum. Google changes its algorithm frequently, and what worked so well suddenly doesn’t have any impact on rankings when SEO experts thought they figured ...

Backlinks were once the lifeblood of SEO. While they’re no longer the biggest ranking factor, they still matter—and having the wrong types of backlinks can disrupt your other SEO efforts. This guide ...

Struggling to get backlinks? Learn how you can use statistics content in a way that naturally attracts backlinks and traffic to your website. Imagine you wake up at 8 a.m. bright-eyed and bushy-tailed ...

In search engine optimization (SEO), link-building is the process of acquiring links from other websites to your own, called backlinks. When these backlinks come from high-quality and reputable sites, ...

The quality of your backlinks can make or break your SEO strategy. You can get the best quality backlinks by assessing the website’s quality metrics, analyzing its SEO standing and ensuring topical ...

Backlinks are a part of SEO as a way to build trust and authority for your domain, but they’re not as important as link builders claim. You can rank a website without backlinks. The trick is focusing ...

Opinions expressed by Entrepreneur contributors are their own. When building a website, business owners often focus so much on keywords and other on-page search engine optimization factors that they ...