Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to ...

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.

The HBO Max logo is being displayed on a laptop screen in Krakow, Poland, on May 26, 2024. (Photo Illustration byKlaudia Radecka/NurPhoto via Getty Images) (NurPhoto, Klaudia Radecka/NurPhoto ...

As noted by Variety, the company updated the redesigned logo on the service and its social media accounts yesterday morning. Now, if you compare HBO’s logo with Max’s new one, you’ll be able ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

A new black and white logo was also revealed, paying homage to the original HBO logo. Warner Bros. also touted its profitability in recent years, and said its streaming services have made nearly $ ...

May 12, 2016; Oxnard, CA, USA; HBO Sports executive vice president Peter Nelson (left), Hard Knocks coordinating producer Ken Rodgers (second from left), Hard Knocks director Matt Dissinger and ...