Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color ... for the whole family. We’d hate to be ...