User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content. This article what exactly ...

See how GA4 funnels reveal where SaaS users drop off — and how to fix friction points to improve conversions, onboarding and revenue growth. The post How to optimize B2B SaaS user journeys with GA4 ...

Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might ...

Modern leaders and marketers have no shortage of metrics that can help them determine how to serve their customers better and improve sales. Even so, one metric stands out as the key to optimizing the ...

Despite the difference in access to end users, designers at tech companies can still learn a thing or two from their consulting counterparts about building user personas. For example, the tech ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With business-to-business e-commerce sales on track to hit more than $900 billion in 2018, ...

Understanding how your users engage with your brand is vital to delivering a great customer experience. This is why you shouldn’t overlook the customer journey. It allows you to shape your website’s ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The decentralized finance (DeFi) economy stands at a fascinating juncture ...

Microsoft has unveiled its AI Customer Commitments, aimed at providing guidance to users on their AI journey. While AI presents immense opportunities for businesses and industries, concerns about its ...

For years, Capital One has stood apart in the financial services sector by positioning itself as a technology company that happens to be in banking. Now, it has taken a bold step further by moving ...