The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

Google Analytics drops four attribution models and adds custom metric combinations. Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow ...

Analytic solutions providers continue to find new ways to incorporate data into reports, and Google is no exception. Google introduced a new beta feature to Google Analytics called Calculated Metrics.

If you are aiming to get your website rank higher on search, it is important to advocate the use of content marketing strategies and to use Google Analytics to obtain optimized results. There are many ...

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

As Google upgrades Google Analytics to its latest version, GA4, it must also update the metrics associated with its tags. UTM tags are a cornerstone of analytics strategy. Their role with digital ad ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

The internet has become the primary place to let the world know about your business or brand. Gone are the days of traditional marketing. In its place, we now have a precise way to build a worldwide ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new ...