SANTA CRUZ, Calif. (KGO) -- It's no secret that sun and surf draw millions of people to California's beach towns. But now researchers in Santa Cruz are translating that wave into dollars and cents ...

Surfers, scientists and city officials agree Santa Cruz beaches have lost a lot of sand. Some worry it could change surf ...

This spring quarter, UC Santa Cruz Humanities students immersed themselves in the story of three Hawaiian princes who introduced surfing to the United States in the late 19th century, using Santa Cruz ...

SANTA CRUZ — When room ran out in his car, Bob “Doc” Scott bought a 15-seat bus and told all the young Santa Cruz surfing “groms” he could find to pile in. But they weren’t headed to campus. The local ...

Santa Cruz’s Brody Price recently competed against some of the best junior surfers on the planet and more than held his own. Price tied for 10th place in the boys’ U16 division and helped Team USA win ...

Santa Cruz’s Kaikora “KK” Nauenberg, 16, took third place in the Girls U16 final at the 2025 USA Surfing Championships at Lower Trestles in San Clemente on Friday. Nauenberg, an incoming junior at ...