When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Set effective employee performance goals using MBO and continuous feedback. Top HR software includes BambooHR, Paychex Flex, ...

One of the important elements of performance management is the use of metrics. A business metric is a numerical measurement used as a baseline measurement for employee performance. Metrics should not ...

Corporate legal teams need to focus on establishing goals and measuring outputs, not inputs, if they are to successfully align their operations with their companies' overall business objectives.

Goals can also be classified by their time horizon: strategic goals are set for a longer period (typically a year or more and ...

We've embarked on another year, and many business owners — myself included — are spending time looking at their company’s growth over the last year and setting goals that will keep their businesses ...

Viva Goals helps teams align around priorities and helps management communicate Your email has been sent Remote and hybrid work makes it more important than ever to track what people are getting done ...

Real innovation happens when you have both vision and results. Once you have a vision, revisiting and updating it should consume no more than a day or so each year (unless you’re a true startup that’s ...

The Colorado Water Plan (CWP) was created and implemented in 2015 with the help of water users across the state and acts as a road map of projected water availability, challenges, and stakeholder ...

I speak with a lot of Chief Information Security Officers on an informal basis, and what I’ve been hearing squares with my own experience as a CISO. The elevation of the top information security role ...