It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of ...

Many of today's most successful SaaS companies rely on a product-led growth (PLG) go-to-market strategy to scale their business. Think Dropbox, Slack, and, most recently, the pandemic-fueled growth of ...

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

Which data types do B2B marketers and salespeople use most in their go-to-market (GTM ... and technographics as part of their GTM strategy to prioritize accounts (59%) and as competitive intelligence ...

Dell Technologies and Nutanix are partnering on new storage device products and new go-to-market strategy that is taking dead aim at the market looking for VMware alternatives in the wake of ...

This acquisition represents the future of go-to-market strategy consulting – where AI and human experts seamlessly bridge the gap between data, insights, and action to transform how businesses ...