American children from Generation Alpha hold $28-30 billion across cash, fintech apps and bank accounts, according to new research from Hyperlayer, a programmable banking technology provider.

Forget the focus group. Ask the teenager.

Add Yahoo as a preferred source to see more of our stories on Google. Generation Alpha, the youngest generation, born between 2010 and 2024, quickly emerged as an influential demographic, one poised ...

A new study by CarMax indicates most teens are excited about driving and car ownership, but what they want differs greatly from previous generations.

Gen Alpha is changing food and beverage demand through digital-first discovery, AI-driven personalization, and global food influences.

When an old-school Gen X parent comes up against the demands of their Gen Alpha child, something’s got to give.

Marketers love categorizing audiences by age. It helps create clear, simplified narratives about who they are and how they behave. But broad assumptions can flatten nuance, obscuring meaningful shifts ...

As the first members of Gen Alpha turn 16, they're approaching one of life's biggest milestones: getting a driver's license. With student parking lots across the country starting to feature more and ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. If you're feeling confused by the latest Generation Alpha slang, you're ...

Generational trends are no exception. While there’s been plenty of chatter in the recruiting world around Gen-Z in the workplace and what it takes to attract and retain them, I’m encouraging you to ...

And if a Gen Alpha calls you “Unc,” it simply means you’re old. Oh, and whatever you do, don’t be “larping,” because that means you’re only interested in something because it’s trendy. I believe us ...