To identify the TV shows that resonate most with Gen Z, we will combine two of Parrot Analytics’ capabilities: Demand data and Audience Demographics. The titles in the top right quadrant of the ...

Gen Z is ditching TV shows and movies on streaming services in favor of social video and live streams, according to a new survey of 3,517 online consumers by Deloitte. The study, which was ...

Gen Z is a vital audience for networks and streaming platforms, particularly as the age group develops disposable income of its own in the years ahead. Their viewing habits differ from older ...