— Products are chosen independently by our editors. Purchases made through our links may earn us a commission. Cats are wonderful pets. They’re sweet, funny, cuddly little friends, but the litter box ...

Fresh Step, a brand of cat litter established in 1984 and owned by The Clorox Company, saw Valentine’s Day as an opportunity to stand out to consumers. Really. The company’s Valentine’s Day campaign ...

For those whose Valentine’s Day didn’t live up to the hype, there’s still hope for love in the form of a feline companion. Fresh Step cat litter is partnering with Best Friends Animal Society for a ...

Fresh Step is giving adoptable cats a high-fashion makeover using AI. This morning, the cat litter brand launched the “Adoptable Gala,” a campaign that uses generative AI – a subclass of AI that ...

Fresh Step hijacked the year's biggest game, Stray, for its in-game 48-hour adoption event Adopt-a-Stray to increase awareness and consideration of the often-overlooked cats in shelters, and build ...