" It sounds wholesome, right? Pure. Like something your grandmother might have used in her kitchen. The clean label movement has exploded in recent years, with half of industry professionals ...

For decades, chewing gum occupied a unique blind spot in consumer consciousness. People who carefully scrutinised food l ...

Foods marketed as "natural" are not consistently more nutritious than their conventional counterparts, and some front-of-package nutrition labels may unintentionally encourage manufacturers to swap ...

The next time you scan a food label and feel relieved to see “natural flavors” listed among the ingredients, you might want to think twice. What the food industry markets as a wholesome, ...

You may think "natural" on a food label means all the ingredients can be found in nature. You would be wrong. Consumer Reports says many food manufacturers are putting the word "natural" on all kinds ...

“Natural” isn’t tightly defined. The Food and Drug Administration offers guidance, but there’s no strict, enforceable definition — and it says nothing about pesticides or processing. “Low” and “light” ...

LOS ANGELES (KABC) -- Food labeled "natural" is one of the latest lures in the grocery aisle. A recent survey revealed that 59 percent of people look for foods labeled "natural" when they shop. It ...

For years, as a dietitian, Ive been trying to tell my clients that the word natural means absolutely nothing. Yet a recent survey found that 53 percent of U.S. shoppers would be motivated to buy a ...

Natural flavors come from plants or animals, like fruits, spices, dairy, or seafood. They boost the taste of food in small amounts. Natural flavors are the fourth most common ingredient on food labels ...